Friday, January 23, 2009

Satisfy Customers with Language Translation

The larger the organization, the bigger the customer base and the greater the responsibility to your customers. The biggest responsibility of them all is to retain customers and gain their trust in the company’s product and services. That means looking into the after sales service and customer care with equal attention that was shown while marketing the product. The good thing now is that most of what the customers look for is available online on the company’s website. But there’s another challenge here.

Since the customers live around the world, each would be looking for online translation of the information in their native language. Companies have analyzed that hiring call-center executives for multi-lingual translation is definitely not going to turn out profitable. It nearly costs them $30 per call, and is not time saving at all. That hikes costs up significantly and brings down revenues. And companies definitely don’t want that.

So,the answer to customer needs and company’s cost requirements would have to be something else. It could be online language translation that is principally designed for such purpose. This helps organizations translate everything online in the customer’s vernacular language with minimum cost concerns and many such translation providers have the ability to translate millions of pages very quickly. An added advantage is the customized terminologies in the software that are authentic and updated. Such serves cut costs, increase revenues and increase customer satisfaction.

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